Profiting From Cardio Science
The road to peak performance for members now involves technology and specialized training. Fitness center owners and managers must become knowledgeable about the new technology that is available to improve retention and help members reach their goals.
Technology can also be used in the fight against obesity. Statistics about adult and child obesity in the U.S. are astounding and frightening, but they can also be seen as a business opportunity. Fitness centers can establish comprehensive programs to address childhood and adult overweight and obesity in a profitable and efficient manner. These programs can contribute significant revenue to the bottom line while contributing to the decrease in healthcare dollars spent (currently exceeding $117 billion annually).
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