Blog post from our board member Dr. Robert Bacci: 7 Questions To Help You Uncover And Avoid Manipulative Marketing – Courtesy of Bacci & Glinn Physical Therapy
Most physical therapy practices want similar things — things like an increase in new patients, more patients completing their entire course of treatment, and lower cost per acquisition.
Marketers know what we want and promise to deliver it, often using statistics or impressive numbers. We’re taught that the numbers don’t lie, and in the hands of an ethical professional, this can be true. But unscrupulous marketers can make numbers appear favorable even when they’re anything but.
To better help vet potential marketers for your business, let’s look at how a fictitious marketing company, Super Duper Marketing, manipulates their results to sell clients on expensive marketing services. Read more…